Case results
/
Intellectual Property
Outcome
Trademark infringement halted
A competitor launched a near-identical mark in the same retail channel. We secured a preliminary injunction within six weeks, then settled for damages and a permanent bar.
01
The challenge
Our client, a British homeware brand sold through department stores and its own site, found a competitor selling a similar product line under a mark that differed by a single letter, in near-identical packaging.
Customers were already confusing the two. Reviews meant for the competitor were appearing on our client’s product pages, and a key retail buyer had asked whether the brands were related.

02
Our approach
Speed mattered more than anything else, so we built the injunction application first and the damages claim second.
01. Gather the confusion evidence
We collected misdirected reviews, customer emails and the buyer’s enquiry within ten days, with signed witness statements.
02. Apply for interim relief
We applied for an interim injunction on the strength of our client’s registered marks and the evidence of actual confusion.
03. Negotiate from the order
With the injunction in place and the competitor’s stock frozen, we opened settlement talks on damages and a permanent undertaking.
“Six weeks from the first call to a court order. We did not think that was possible.”
Founder, homeware brand
03
The outcome
The court granted the injunction six weeks after we were instructed. The competitor withdrew its product, paid $1.8M in damages and costs, and agreed to a permanent bar on using the mark or any similar sign.
$1.8M
settlement and permanent injunction
5 months
matter duration
2024
year resolved
Prior results do not guarantee a similar outcome. Some details have been changed to protect client confidentiality.
Case facts
$1.8M
settlement and permanent injunction
Practice
Intellectual Property
Year
2024
Court
High Court, Business and Property Courts, London
Duration
5 months

Elena Morris
Lead attorney · Counsel
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Prior results do not guarantee a similar outcome.
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